In 1963, the Vespa 50cc motor scooter became an instant hit with the Italian youth and the transportation craze soon spread throughout Europe. For the next five weeks on LaVespaVita.com we’ll document the impact the Vespa 50cc scooter had on the transportation and cultural landscape since its 50cc engine inception.
Vespa 50cc History – Each Monday, Vespa will be sharing exclusive content about the history of the Vespa 50cc, from archived vintage advertisements to rare technical drawings.
Vespa Pop Culture by the Decade – Every Wednesday Vespa will revisit important art, pop culture, fashion, music, and films from each decade, with a uniquely Vespa perspective.
How Do You Vespa? – Each Friday, Vespa will feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.
Did you fall in love with Vespa as an exchange student in Italy? Are you summering with Vespa? If so, we want to hear where you’re going and what you’re doing on two-wheels. Is your Vespa aboard your boat? Are you riding your Vespa in the city to beat public transportation and the underground subway heat? Short day trips to the beach in your area? Is your Vespa on the back of your RV for quick ‘in to town’ trips while vacationing?
Submit photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram to help us create a digital timeline of beautiful images of Vespas and celebrate the 50th anniversary of the Vespa 50cc scooter. All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.