#VESPAVITA CONTRIBUTION OF THE WEEK- JUNE 14TH, 2013

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.

This week’s contributor is Ted Gushue, a contributing writer at SCENE magazine. He grew up watching his dad ride motorcycles and became a fan himself since an early age. His decision to ride a Vespa while in college made him an avid Vespa rider and fan, here’s his story.

Ted’s red Vespa ET4 that he rode while in college.

I went to college in a sleepy suburban town in Rhode Island by the name of Bristol. The tiny hamlet of a few thousand was known primarily to the rest of the world as the birthplace of the Fourth of July Parade, a procession which takes place every year down Main Street, a street which unsurprisingly is marked down the middle by Red, White, and Blue – not yellow.

By all accounts it was a lovely place to spend four years, right on the water, perfect sailing weather, delightful springs, lazy summers, admittedly miserable winters. But for me, the season that sticks out in memory was autumn, not for any reasons meteorological mind you, but for one evening in particular. By most accounts it was a wholly unremarkable night, which I’d chosen to whittle away at a friend’s house a few blocks away.

Around 2:00 AM I received a deadpan phone call from my roommate: “Hey man, your car is on fire.”

“Do you think you could put it out?” I jokingly replied, assuming this was a strikingly poor attempt at a late night joke.

“Well, I guess all the fire trucks outside are taking care of it.” My eerily calm roommate continued.

At the very least I owed this some attention, which turned out to be the understatement of the century when I returned to my house to find a 40 foot inferno raging in the place where my Jeep Grand Cherokee used to stand. The Fire Department was out in record attendance to hose off my four wheeled char, leaving little more than a river of black water running down the cramped street. The investigation would later reveal that I was the victim of a random act of arson carried out by a group of faceless teenagers who remain at large to this day.

Fast forward through the arduous legal process of having your car burnt to the ground I found myself demobilized. The freedom I’d enjoyed skipping from house party to house party in my Cherry Red Jeep had been stolen from me. I was in purgatory.

But then my father called.

“You know, you could always take the Vespa…” He said it almost as a joke, at this point winter was on its way and to him the prospect of whipping around on a Ferrari Red Vespa ET4 in sub-tropical climates seemed laughable to him. But not to me.

“Done.” I replied.

Within a matter of days I had her in my garage, my freedom restored. La Vespa Epoch was upon me, and it was glorious.

For the remainder of my time at school I bounced around town, perpetually beaming, blissfully aware that I was having a much better time than anyone within eyeshot. I no longer had to adhere to the hell that is collegiate parking. I could zip from class to class without consequence of time. Beach party? There in an instant. Sporting event congestion? Need not apply.

I can’t imagine too many ramen huffing students have the budget for a Vespa in their loan packages these days, but if room can be found, I highly recommend it.

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

Be a part of the conversation and help us celebrate the 50th Anniversary of the Vespa 50cc scooter!
All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.

VESPA AND THE WORLD

Today, Vespa scooters are seen from New York to Indonesia and everywhere in between, proving that the Vespa lifestyle is one that can be found in any part of the world. Vespa represents the ultimate style and elegance. It is an icon of Italian design that satisfies the needs of a sophisticated target worldwide. It represents the past and the present. It is a blend of modernity vintage. It reminds people of scenes from the 1960s film Roman Holiday but it also reminds people of innovation, sleek minimalist design, and an iconic product. “The Vespa— the ‘airplane landing wheels’, the curvaceous metal casting, the accommodating butt (all the qualities that years of Vespa commentators have correctly identified and celebrated) – is as universal and immediate an image as the Coca-Cola bottle and the Volkswagen ‘Bug’”, stated in the Vespa: Italian Style to the World book.

Photo courtesy of Piaggio’s “Vespa: Italian Style to the World” book

All of these characteristics that define a Vespa are what made the world fall in love with it. The globalization of the Vespa took off in the beginning of the millennium as technology made possible for faster communication, production, and importing. What are interesting to analyze are the trends and needs of each country and how each culture utilizes Vespas. For instance, the Japanese market especially likes vintage Vespas such as the Vespa 50 and Primavera models. For a while Pontedera was making exclusive “new vintage” models and shipping to Japan, selling about three thousand units per year. The Vespa customer in Japan is the one that appreciates the simplicity of the vintage design and likes to invest in those models rather than buying a brand new design.

The Vespa 50 Special scooter

On the other hand, the market in India is completely different. There, Vespas are a convenient small vehicle that can easily navigate through the country’s narrow roads and chaotic traffic. There are over 4 million motor scooters in India and they represent 70% of the over 2 million vehicles registered in Delhi. Piaggio’s Vespa was the leading scooter in this market during the boom up until the 90s but after a going through a legal battle due to license deals, Piaggio finally reached a settlement in 1999 and are now back in the Indian market.

The Vespa Primavera scooter

In other parts of the world such as China and Latin America, Vespas became extremely popular. About 10 million scooters are sold per year in China alone. The profile of the Vespa buyer in the international market can be described as, “an upwardly mobile member of the well-to-do middle class, an admirer of foreign things, motivated by the desire to display his own status,” as stated in the Vespa: Italian Style To The World book.

Photo courtesy of Piaggio: Vespa 50 Rivista

Various Vespa clubs have been formed all over the world, for instance the New York Scooter Club is one of the biggest in the U.S and it hosts meet ups and scooter parties that attracts hundreds of people every year. The Vespa World Club’s headquarters is in Pontedera (where Vespas are produced to this day), and in 2006 they celebrated Vespa’s 60th anniversary by hosting the biggest Vespa rally with over 8,000 riders who rode through the streets of Turin, Italy. And in America, you can participate in Amerivespa, hosted by Vespa Motorsport San Diego, June 27 – 30. The Vespa community is one that shares one thing in common: their love for riding a Vespa. Vespa has become a world recognizable two-wheeler with its own brand identity that will continue to set this scooter apart from others for decades to come.

What is your favorite Vespa memory? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and Instagram.

Be a part of the conversation and help us celebrate the 50th Anniversary of the Vespa 50cc scooter!
All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.

CULTURAL FACTS: 2000S

The beginning of the new millennium brought the globalization boom with the internet. Information sharing and accessibility to multiple mediums of communication shaped society and defined cultural habits of this decade. How did the Millennial Generation receive news about the war and watched the inauguration of the first biracial U.S. President? The Internet. The birth of high speed internet and broadband internet made it possible for people to share information, view content on mobile devices, and receive news via social channels. The most popular websites of this decade were Google, Yahoo, Wikipedia, Amazon, Ebay, Facebook, Twitter, MySpace, and YouTube.

A Vespa Granturismo

Popular Vespa scooters that came out during this decade include the Vespa Granturismo and the Vespa LX; both have sleek design, high technology, and were meant to replace the ET model from the 90s. The Granturismo was the largest Vespa scooter when it came out in 2003. It had a 200cc engine, with design details reminiscent of the original Vespa plus the addition of a rear luggage rack, which made it the perfect scooter for longer rides. The Vespa LX came out a few years later with similar design aesthetic as the Granturismo but it had four versions: the 50cc two-stroke Hi-Per2, the Hi-Per4, the 125cc, and the 150.

Music

The introduction of file sharing enabled many artists to launch their musical careers online without a recording label. Social media sites such as MySpace and Facebook both served as a place for artists to showcase their music, tour dates, and photos with fans across the world. Rap and hip-hop became popular in the 90s but it wasn’t until the 2000s that rappers such as Eminem broke through to mainstream, with Eminem leading the way by selling 32 million albums and making his acting debut in the successful film 8 Mile. Britney Spears, who had first emerged in 1999, became the best-selling female solo artist of this decade with sold out tours across the world as well as a film debut in Crossroads. One of her most memorable performances was at the 2001 MTV Video Music Awards when she had a snake wrapped around her neck while she sang and danced. The King of Pop, Michael Jackson, released his last album in 2001 titled “Invincible”. Notable music artists of this decade include Beyonce, Kanye West, TLC, Dr. Dre, Robbie Williams, The White Stripes, The Neptunes, among others. In 2005, Live 8 launched its benefit concerts, aimed to create global awareness about poverty. There were near-simultaneous concerts held in Canada, France, Germany, Italy, Japan, Russia, United Kingdom, United States and South Africa.

Rapper Eminem sold 32 million albums in this decade

Fashion

This decade is known for recycling trends from past decades. For example, the 80s neon trend had a huge comeback in 2001 when Louis Vuitton’s designer Marc Jacobs debuted a collection of bags with neon graffiti prints in collaboration with artist Stephen Sprouse. It was a major moment in fashion because a luxury brand made neon cool again with big, bold prints on its timeless bags and accessories. Ugg boots (sheepskin boots made in Australia) were originally introduced to the U.S in the 70s to the surf community as a utilitarian boot that kept feet warm and provided comfort, but became trendy shoes in the 2000s when celebrities such as Jessica Simpson and Paris Hilton started to wear them. Most girls would wear Ugg boots with skinny jeans and a North Face jacket. Another shoe style that became popular were Crocs, plastic shoes that look like clogs. The “geek chic” look also became extremely popular and was acquired by wearing nonprescription glasses with bow ties and/or suspenders.

Louis Vuitton bag in collaboration with artist Stephen Sprouse

Film

The next level of technology in films was introduced with 3D, which allowed the viewer to watch a movie with the illusion of depth perception. Movies such as Spiderman and Harry Potter, which had a lot of special effects, could be viewed in 3D by wearing a pair of plastic glasses provided at the theater. However, the film that made 3D big was Avatar (highest-grossing film of the decade) when it came out in 2009. The film was directed by Academy Award winning Director James Cameron, who also directed Titanic, and it was released in original format as well as RealID 3D, Dolby 3D, XpanD 3D, and IMAX 3D formats. Films that featured a Vespa included Lizzie McGuire, Alfie, Deuce Bigalow, The Interpreter, Under the Tuscan Sun, Penelope, Get Smart, Transformers, Bourne Identity, Angels & Demons, among others.

Steve Carell and Anne Hathaway in the film “Get Smart”

Reese Witherspoon and Christina Ricci in the film “Penelope”

Shia Labeouf and Megan Fox in the film “Transformers”

Technology

The technological innovations that were released in this decade changed how people communicate to this day. The internet was carried across wireless and broadband, which made it possible to surf the net on a mobile device. The USB flash drive replaced floppy disks and paperless services became a norm. Software that was highly utilized at offices across the country on PC computers included: Windows 2000, XP, Microsoft Office, Windows Vista, Microsoft Office 2008, and Windows 7. The main form of communication became email and text messaging. Top social networks used were Facebook, Twitter, MySpace, and YouTube. Top search engines and commerce sites were Google, Yahoo, Amazon, and Ebay.

The leading social network of this decade: Facebook

What is your favorite Vespa memory or other memory of the 2000s or a 2000s technology, musician, actor, director, fashion designer or design that inspires you today? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and Instagram.

Be a part of the conversation and help us celebrate the 50th Anniversary of the Vespa 50cc scooter! All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.

#VESPAVITA CONTRIBUTION OF THE WEEK- JUNE 21ST, 2013

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.

This week’s contributor is Ellis Gallagher, an artist who specifies in doing graffiti and street art in New York and has been featured on the cover of Time Out New York magazine. He started drawing on the streets in 2005 and, eventually branched out to work with companies and organizations such as City Arts Foundation, TMP Worldwide, Newcastle Beer, Brooklyn Museum of Art, The Children’s Museum of Art in NYC, among others. Find out how he became a street artist and what made him draw a shadow of a Vespa scooter.

1. When did you decide to become a graffiti artist and why?

I became attracted to graffiti as a very young child growing up in the east village in New York in the late 1970′s, seeing different names painted/inked on the streets. As I tried to mimic this aesthetic, I began as a practitioner of the craft at an early age.

2. What was the first drawing of an object’s shadow?

The first shadow I ever did on the street back in 2005 was a chalk enhanced piece, a shadow of a fire hydrant on Kane Street in the Cobble Hill section of Brooklyn.

3. What has been your favorite shadow to draw and why?

My favorite shadow to draw has to be the bicycle shadow because it has become my trademark. Bicycling is a form of mobility and mobility to me equals freedom. Freedom to roam wherever the wheels take you. Street art is freedom to me in that respect as well – it is outside and free for the masses to enjoy; free to enjoy the beauty of the outdoors while creating. Street art is not constrained. It is there, in your face, like advertising, but the difference is most times it is not trying to sell you something or someone.

4. When you saw the Vespa parked, what made you want to draw its shadow?

I thought that the shadow looked like a giraffe!

5. What materials do you use to draw the shadows?

On the streets I use chalk. For paintings and works on paper and site-specific works I utilize a bevy of materials incorporating screen printing, spray paint, paint marker, paint stick, ink, enamel and sculpture.

6. What item would you like to draw a shadow of next?

Utilizing the Vespa’s shadow for an international advertising campaign, site-specific works in multiple cities! Vespa, can you hear me knocking?

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

Be a part of the conversation and help us celebrate the 50th Anniversary of the Vespa 50cc scooter!
All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.

#VESPAVITA CONTRIBUTION OF THE WEEK- JUNE 28, 2013

Amerivespa is taking place in San Diego from June 27th-30th and to honor the 50th Anniversary of the Vespa 50cc scooter, Piaggio’s Technical Representative Sean Needham created a series of three boards to showcase at the event that highlight the timeline of the legendary Vespa 50cc scooter. Check out the boards below!

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

Be a part of the conversation and help us celebrate the 50th Anniversary of the Vespa 50cc scooter!
All submissions will be automatically added to La Vespa Vita’s mosaic gallery of photos.

#VESPAVITA CONTRIBUTION OF THE WEEK- JULY 12, 2013

This week’s contribution comes from Bianca Caampued of Bianca Rocks Out. Her lifestyle and fashion blog features her favorite spots in Brooklyn and NYC as well as her sense of style. She’s also a co-founder of Small Girls PR, a digitally-focused creative agency that specializes in social interaction both online and off. Yesterday she rode on the back of a Vespa GTS 300 in “dragon red” and made a video while she crossed the Williamsburg Bridge.

#VESPAVITA CONTRIBUTION OF THE WEEK- JULY 19, 2013

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.

Personal style blogger Stephanie Unter of New York Fashion Hunter, is a former fashion and beauty editor, fashion stylist, and consultant. She loves fashion but can’t deny her love for Vespas. She spent summers riding a red Vespa in the Hamptons during her teen years and to this day has great memories from her Vespa Vita adventures. Here’s her story:

For as many years as I can remember, I begged my parents for a bicycle. It probably had a lot to do with my New York City upbringing and having to shuffle my body from place to place using public transportation. I hated taking the train (even though it was the fastest way to get around), I refused to be G-d’s mucus and take the bus, and taxi cabs were just too expensive and not a viable option.

All of that changed when I was 17 years old, after spending a blissful summer in Italy on the back of a Vespa Scooter. I fell in love…. not with the Italian uomo, but with those motorized scooters. There’s nothing better than exploring a city on scooter like the legendary Vespa. You feel the warm wind in your hair as you cycle through traffic jams, and enjoy a feeling of total freedom. That’s what I was pining for all along, just like Audrey Hepburn in Roman Holiday.

Fast forward a few summers and the free spirit that I wanted to express and own as mine, finally came true. Car-less, broke, and living in East Hampton for the summer, my father finally caved in. He bought a Vespa for himself. Huh?

Yes, my dad was the guy in a cool leather jacket zipping around the tony beach community, but he looked so darn awkward.

“Dad, can I have a ride to work?” I asked so nicely, one afternoon. “You could take the Vespa”, he replied. I knew that he had the spirit. So the next day, I went and got my motorcycle license and didn’t turn back.

I spent the rest of that summer riding the red Vespa, smiling from ear to ear with the warm wind blowing in my hair. I rode to and from work and met a lot of people because time was on my side.

I didn’t have to sit in traffic-ridden Route 27; I could ride the sidelines and get to place to place in lightning speed. I took good care of my new wheels and was super careful on those roads.

Impromptu campfire on the beach? I was there.

Hanging out in a store? I closed it down.

Movie date with a friend? You bet.

Now that New York City has adopted Citi Bike, I think a lot more people will adopt life on two wheels rather than their limbs. And let’s not forget about the helmets, the hottest fashion gear going right now.

Viva La Vespa!

#VESPAVITA CONTRIBUTION OF THE WEEK- JULY 26, 2013

This week’s contribution of the week comes from Lucie Zhang of That Lucie Girl. Her fashion, food, lifestyle, and personal style blog represents her style and taste. She also contributes to Tucked Style. She recently went on a ride on the back of a Vespa GTS 300 in “dragon red” and made an Instagram video while riding through the Meatpacking District in New York City.

#VESPAVITA CONTRIBUTION OF THE WEEK- AUGUST 2, 2013

This week’s Contribution of the Week comes from Instagram user @medes101

#VESPAVITA CONTRIBUTION OF THE WEEK- AUGUST 9, 2013

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.

Shehab Illyas is a photographer, a resident of Halifax, Nova Scotia, Vespa rider and enthusiast. He was inspired by the scooter riding community in Halifax and decided to take photos of Vespa owners for a photo exhibit. Read his interview and find out more about his photo exhibit and inspirations.

Photo from Commuter & Scooter exhibit by Shehab Illyas.

1. Do you ride or own a scooter?

I always longed for a vintage scooter. Somehow, I was nervous about getting one, so it was not until I was 28 before I got my first 2-wheeled vehicle. There was a Vespa P200 selling locally and I was going to purchase that, but then a Vespa store opened up in the city I live in. I was worried about an older vehicle because I am not mechanically inclined. It just so happened that there was a re-release of a PX model that year with all the modern functions of a new bike and was a perfect blend of old and new as I have always loved the classic design. That is when I got my first Vespa PX150.

2. What attracted you to scooters and Vespas?

I have always loved the lines and esthetics of the Vespa. I remember watching movies and seeing scooters in them. The classic is Quadrophenia, though there are more lambrettas than Vespas in that flick, but I remember seeing films like Roman Holiday, The Talented Mr. Ripley and Alfie and how the Vespa always really had a presence on the screen. I think that is what peaked my interest in them.

Photo from Commuter & Scooter exhibit by Shehab Illyas.

3. How did this project of shooting various scooters and its owners come about?

There is a small scooter community here in Halifax, Nova Scotia. You would not think so as we really only have 3 months of summer, but we try and stretch the riding season as long as we can. As soon as the salt is off the roads and until the first frost, you can find Vespa owners out and about. There is a club in Halifax and I was able to see how many people owned scooters and I realized how different everyone was. I thought it would be a cool thing to photograph all the different people I met who were all being drawn together by this machine from all corners of culture and society.

4. How did you choose the subjects to shoot for the photo exhibit?

Well, though there were a lot of new scooterists arriving on the scene with the opening of the new Vespa dealership in the city, I wanted to capture some of the riders who have had a passion for these vehicles for years – and most of them had a vintage ride. The community is not that big so I set out to photograph as many people who were willing and had the time. I was able to shoot 20 portraits for the project. I was able to source out most of the people through the Halifax Scooter Council, which is the local club here in Halifax.

Photo from Commuter & Scooter exhibit by Shehab Illyas.

5. Who was your favorite subject to photograph and why?

I am not sure if I have a favorite. Some of the shoots were super-creative and fun and I guess I enjoyed those the most. I really liked trying to match the environment with the rider’s personality and the surroundings that the scooter was in. I felt that showing things that the rider was interested in or aspects that were a huge part of their life; like their professions or a hobby in the environment; is what would make the series more than just someone with a vintage Vespa. The goal was to get a sense of all these people and their differences, and still have a connection through the love of Vespa.

6. Where were the photos taken?

All of the photos were taken in the city of Halifax and surrounding areas.

Photo from Commuter & Scooter exhibit by Shehab Illyas.

7. What kind of camera did you use to shoot this project?

I used a Canon D30 digital SLR and also took some on a Holga using 120 film and some shots with a Polaroid Land Camera. The Holga shots of the portraits were a lot more abstract and because I wanted to create large prints for the gallery show I ended up just using the digital versions. I should post those someday and scan those Polaroids.

8. If you could own or ride any scooter which would it be?

Hmm… that’s a tough one. I really would love a Vespa Rally 200 or a Lambretta SX 200, but I would miss my electric start for sure!

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

PAINTED VESPAS BY LUCA MORETTO

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences aboard a Vespa.

Luca Moretto is an artist based in Italy and he has been creating beautiful art works since the late 90s. His first ever Vespa project was accomplished in 1998 called “Vespa Pop” and over ten years later he painted his second Vespa art work titled “Vespa Venice” inspired by the city of Venice.

When we asked him which Vespa model he would like to paint next he said, “The new Vespa 946, I think that it’s gorgeous! It has elements of the vintage Vespa but with a modern design.” We agree. See some of Moretto’s works below.

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

#VESPAVITA CONTRIBUTION OF THE WEEK- AUGUST 23, 2013

It’s Friday and time for the How Do You Vespa? contributor post. Each Friday, we’ll feature passionate Vespa owners who share their stories and photos of their favorite experiences with a Vespa.

Susie Lowe, also known as “Suzko,” is a street artist who collaborated with Olympus to customize a Vespa scooter and helmet to be displayed at London-based luxury department store Harrolds for the launch of the new Olympus PEN Camera. We had the chance to interview Susie about this collaboration, design process, and more.

1.How did the collaboration with Olympus – PEN artist edition come about?

The collaboration started through a mutual contact. Jay, who visually documented the whole deign process is a friend of mine and he has done a lot of work for Olympus before. Olympus mentioned that they were looking for an edgy artist for a future project, we met, we talked and the rest is history.

2.What was the design process like?

Well, obviously I researched appropriate materials to use for the Vespa and the whole prep process and then had to eventually decide on the actual piece that I would be painting. I chose to focus on the theme of a bird as this is something that I feel relatively comfortable with and something I can incorporate pattern into as well.

3. What was the inspiration behind the drawing that you created for the Vespa scooter and helmet?

The brief I was given centered around the fact that the Olympus Pen was an original vintage piece from 1959 and that is essentially why Vespa was chosen as a brand as it also represents this totally. The idea of travel was also an important one and I therefore settled on the theme of a bird as this, for me, represents travel, flight and a unique ‘birds eye’ view on the world.

4.What materials did you use to customize the bike?

I used ‘Posca’ pens which is essentially paint in a pen. However, there was quite a process involved in the preparation of the Vespa. I had to prepare the surface before any actual painting took place so I removed all the parts, sanded the lacquer off, cleaned and primed the bike first and then went on with the paint. After the creative process is done, then more cleaning and layers of lacquer.

5. How long did the customization take and where did it take place?

The Vespa was bought from Scootech on Roman Road in East London which is where I’m based. The guys in there were really great and helpful and sorted me out with a space in a scooter workshop in Shoreditch. So I was working there for about 3 weeks under some railway arches.

6. Are you a Vespa owner or rider?

No, but I would love to have one however, public transport suits me okay for the time being.

7. What’s your favorite thing about Vespas?

The history is appealing; you know you’re getting quality.

8. If you could have a Vespa for yourself how would you customize it?

Honestly, I think if I was to customize my own Vespa, I would probably spend years procrastinating about the design so much I’d never end up doing anything on it. Or I would just have fun with it and not take it too seriously…..make it really eye catching and maybe a little controversial; a bit of a conversation starter.

What is your favorite Vespa memory? Have any great stories that you can share with us? Submit your photos and your stories by using the hash tag #VESPAVITA on Twitter and/or Instagram.

#VESPAVITA CONTRIBUTION OF THE WEEK- AUGUST 30, 2013

This week’s Contribution of the Week comes from Instagram user @prettyconnected

#VESPAVITA CONTRIBUTION OF THE WEEK- SEPTEMBER 13, 2013

This week’s Contribution of the Week comes from Facebook user Jennifer Carlson.

#VESPAVITA CONTRIBUTION OF THE WEEK- SEPTEMBER 20, 2013

This week’s Contribution of the Week comes from Forbes staff writer Hannah Elliott.

#VESPAVITA CONTRIBUTION OF THE WEEK- SEPTEMBER 27, 2013

This week’s Contribution of the Week comes from Facebook user Marina Gonzalez.

#VESPAVITA CONTRIBUTION OF THE WEEK- OCTOBER 11, 2013

This week’s Contribution of the Week comes from @Beyonce.

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#VESPAVITA CONTRIBUTION OF THE WEEK- OCTOBER 18, 2013

This week’s Contribution of the Week comes from @chiaraferragni of The Blonde Salad.

"VESPA 50 - ST GERMAIN, PARIS" © 2013

Andrew Lewis – 2013 @ 23:24

” I saw this most beautiful Vespa 50 early this year on the streets of St. Germain in Paris which I drew in my sketch book. Recently, it has become a new poster in my collection.”

Andrew Lewis is an internationally recognized Canadian art director-designer acknowledged for award-winning poster art.

alewisdesign.com

#VESPAVITA CONTRIBUTION OF THE WEEK - NOV 8, 2013

This week’s Contribution of the Week comes from our Facebook fan Aylin Cetin

#VESPAVITA CONTRIBUTION OF THE WEEK - NOV 15, 2013

OOH LA LA PINK VESPA - ART BY FIFI FLOWERS

Vespa receives stunning artistic photos from our social media community. A Twitter follower @ElishaDaniels directed us to an artist named FiFi Flowers. She describes her work as “whimsy and fun with a Parisian flair.” Below is a Vespa inspired piece from her collection titled “Ooh la la Pink Vespa.”

#VESPAVITA CONTRIBUTION OF THE WEEK - NOVEMBER 22, 2013

BBC'S HISTORICAL VESPA TIMELINE


BBC News, covered Vespa this week in its Culture section. Discover how Vespa became influential from the 1940′s to the present day. Find out more information about Vespa’s heritage here.

#VESPAVITA CONTRIBUTION OF THE WEEK – NOVEMBER 27, 2013 -

THE VESPA 946 VOGUE STYLE

Every year magazines, blogs and fashion sites assemble their annual holiday gift guides. The team here at Vespa was able to get a glimpse of what goes on behind the scenes when Vogue asked to feature the Vespa 946. Accessories, bags, jewelry and high priced wines were just some of the items that we saw at the Condé Naste studio. Somehow the Vespa 946 found its way three stories up to get styled by the amazing fashion team at Vogue. View the full Vogue Gift Guide here.

#VESPAVITA CONTRIBUTION OF THE WEEK – DECEMBER 6, 2013

VESPA 946 EVENT IN PHILADELPHIA


Vespa Philadelphia unveiled the Vespa 946 last week at their dealership. Cocktails and refreshments were served as the Philadelphia welcomed the new 946 to the City of Brotherly Love.


#VESPAVITA CONTRIBUTION OF THE WEEK - DECEMBER 13, 2013

This week’s Photo of the Week comes from Steve Williams. La Vespa Vita is all about you! Check out the site, submit articles and share photos with the Vespa community via Instagram or Flickr by tagging your photos #VESPAVITA.

VESPA 946 EVENT IN SAN FRANCISCO


Vespa San Francisco unveiled the Vespa 946 last week at their dealership. Guests enjoyed cocktails, refreshments and music from a live DJ at the event.

JUST LUXE - THE WOODEN VESPA GIFT

We came across the perfect story for the holidays via Just Luxe this week. A carpenter in Portugal decided to makeover a Vespa with wood to make a gift for his daughter. The full story by Just Luxe is here.

OPERATION SANTA

Santa, Zady, and Vespa USA are partnering up for Christmas Eve delivery in New York City by none other than Santa himself! Operation Santa delivery is available for orders placed between now and 12 noon on December 24th (EST). Follow this link for full details about this exciting holiday promotion. http://bit.ly/1gSE6Ji

#VESPAVITA CONTRIBUTION OF THE WEEK - DECEMBER 27, 2013

This week’s Photo of the Week comes from Christy Smith. La Vespa Vita is all about you! Check out the site, submit articles and share photos with the Vespa community via Instagram or Flickr by tagging your photos #VESPAVITA.

#VESPAVITA CONTRIBUTION OF THE WEEK – JANUARY 3, 2014

This week’s Photo of the Week comes from John Costello. La Vespa Vita is all about you! Check out the site, submit articles and share photos with the Vespa community via Instagram or Flickr by tagging your photos #VESPAVITA.

4K THE HARD WAY - THE VESPA ADVENTURE

8 Vespas, 4000 miles and 3 weeks of adventure began this week. Check back daily as we follow Armie Hammer and his group of friends as they trek from Los Angeles to Key West on Vespa LX 150s! 4k The Hard Way: The Vespa Adventure starts now from Vespa Sherman Oaks. For more photos from the adventure, follow this link: 4K The Hardway – A Vespa Adventure

#VESPAVITA CONTRIBUTION OF THE WEEK – JANUARY 10, 2014

This week’s Photo of the Week comes from John Perreco. La Vespa Vita is all about you! Check out the site, submit articles and share photos with the Vespa community via Instagram or Flickr by tagging your photos #VESPAVITA.

MEET THE 4K THE HARD WAY - VESPA ADVENTURERS

About the 4K The Hard Way Vespa Adventurers


From left to right:
Jeremy Cahen, Dewitt Corigan, Tyler Ramsey, Armie Hammer, (Mike, host to Vespa Adventurers), Alex Ramsey, Luca Delli Santi, Jordan, and Luca Delli Santi.

Jeremy Cahen – Jeremy was born and raised in Santa Monica. He currently works in the meal acquisition industry at a small grocery firm. He serves a tennis ball at 130 mph but needs to improve his consistency if he wants to take his game to the next level. Prays and meditates regularly. Jeremy claims to have three girlfriends.

Dewitt Corigan – Dewitt is a longtime family friend of Armie Hammer and lives in Dallas, TX. Dewitt and Ashton both went to the University of Arkansas. Dewitt trained and lived for two years at the Olympic training center for Skeet shooting. He is starting a tech company in the athletic industry.

Luca Delli Santi – Luca lives in Rome. He works in finance and is Armie Hammer’s childhood friend. He was born in Los Angeles but has not seen the rest of America. He is excited to see what this great country has to offer. Luca’s brother Nick is also riding on the trip.

Nick Delli Santi – Nick lives in Rome and currently started a real estate business called Dynamic Stay where he rents vacation properties in Rome. He’s an avid golf aficionado.

Armie Hammer – Armie is a American actor known for films which include J. Edgar, The Social Network and The Lone Ranger. Armie mentioned on Jimmy Kimmel Live that his dream was to take a Vespa adventure across the country.

Sean Hill – Sean cut his teeth shooting documentaries on the sets of some of the big blockbusters including Skyfall and Sherlock Holmes. He loves soccer and his favorite team is Portsmouth, FC. He doesn’t want anyone to hold his team preference against him.

Ashton Ramsey – Ashton is the brother of Tyler and good friend of Armie Hammer. He is a TV producer who worked on Extreme Makeover: Home Edition, Fear Factor and more. Ashton has worked with Armie on the last couple of movies and is a longtime friend. Ashton is always looking for a new adventure. He lives in Hollywood, CA.

Tyler Ramsey – Tyler travels, charity work, and is an artist for Toms, CA. Tyler introduced Armie to his wife and has been friends with Armie and his family for years. He currently lives in Venice, CA.

Alex Westmore – Alex is a director and producer. He recently produced two music videos for Ty Segall. He is high school buddies with Armie. Alex lives in Santa Monica, CA. He is a mediocre golfer. His grandmother was Miss California in 1954. Alex originally wanted to be an F-14 pilot.

Nick Delli Santi and Jeremy Cahen

Sean Hill, Armie Hammer, Dewitt Corigan, Nick Delli Santi (on top), David Meyers, Jordan Meyers ( below), Luca (with glasses), Alex Westmore, Ashton Ramsey

4K THE HARD WAY - THE VESPA ADVENTURE


The 4K The Hard Way – Vespa Adventurers made it to New Orleans and crossed the Mississippi River. It has been a long journey for the Vespa Adventurers. Here’s a look at a few highlights from the trip so far. There’s still a long way to go!

Arizona

Marfa, Texas

San Antonio, Texas

New Orleans, Louisiana

Stay Tuned for more!

4K THE HARD WAY - THE VESPA ADVENTURE

The 4K The Hard Way Vespa Adventurers completed their 4,000 mile cross country journey. The Vespa Adventurers began their trip in Los Angeles two weeks ago and finished in Key West, Florida. All good things must come to an end!

#VESPAVITA CONTRIBUTION OF THE WEEK – FEBRUARY 21, 2014

Robert and Linore purchased a Vespa LXV 150 from Vespa Brooklyn the week of Valentine’s Day. With spring right around the corner they will be ready for warm weather rides in New York City. Submit a picture of your Vespa to our inbox via Facebook.com/VespaUSA or on our wall.

CALI TO CABO - A VESPA ROADTRIP

Road trips are incredible ways to see the great outdoors, especially on Vespas. Recently we covered the 4K The Hard Way – Vespa Adventure with actor Armie Hammer and his group of friends as they traveled 4,000 miles across America. Before the 4K The Hard Way – Vespa Adventure two friends traveled from California to Cabo. Enjoy the ride and travels! http://bit.ly/1daJAsF

#VESPAVITA CONTRIBUTION OF THE WEEK – FEB 28, 2014

This week’s Photo of the Week comes from Milos Obradovic. La Vespa Vita is all about you! Check out the site, submit articles and share photos with the Vespa community via Instagram or Flickr by tagging your photos #VESPAVITA.

NEWPORT ITALIAN - ORANGE COUNTY FASHION WEEK


Newport Italian, in California conducted a Vespa 946 Model Search.
Congratulations to the winner Vanessa in the OC Fashion Week Model Search.

#VESPAVITA - CONTRIBUTION OF THE WEEK - APRIL 14, 2014

This week’s contribution of the week comes from Jessica Bernert. LaVespaVita is about you! Submit a photo to Facebook.com/VespaUSA and we may feature you in the future.

#VESPAVITA – CONTRIBUTION OF THE WEEK - APRIL 2, 2014

This week’s Photo of the Week comes from Nagip (via Vespa Brooklyn). LaVespaVita is all about you. Check out the site, submit a story and share photos with the Vespa community via Instagram or Flickr.

#VESPAVITA - CONTRIBUTION OF THE WEEK MARCH 17, 2014

This week’s Photo of the Week comes from Peter Cashera. LaVespaVita is all about you. Check out the site, submit a story and share photos with the Vespa community via Instagram or Flickr.

VESPA INSPIRED ART FROM VESPA VITA FANS

Vespa Inspired art to start the week and inspire! Vespa Vita.

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#VESPAVITA - CONTRIBUTION OF THE WEEK - MARCH 7, 2014

This week we feature Chris for #VespaVita Contribution of the Week! Submit a picture of your Vespa to our inbox via Facebook.com/VespaUSA